Is Brazilian waxing to blame for the rise in demand among Australian young women for labiaplasty?

Melbourne GP Magda Simonis told the ABC last week that the trend for young women in particular to remove all hair from their vulvas was leaving many self-conscious about the appearance of their labia, even when they looked clinically normal.

Dr Simonis, who has consulted with patients as young as 17 seeking referrals for plastic surgery, believes part of the problem is that young women are not aware of what a “normal” vulva looks like, and are convinced they should have what she calls a “Barbie doll” ideal.

“The removal of pubic hair is becoming so much more common, in fact in the Y Generation it’s probably 80 per cent, so removing the pubic hair has played a big part in this discovery of self,” she said.

Indeed, a Sydney University study of nearly 800 women revealed 75 per cent didn’t like their partners looking at their vaginas during sex because they worried their appearance would be a turn-off.

And, a 2013 report by Women’s Health Victoria found girls and women seeking cosmetic surgery were motivated by the desire for their vulvas to look “normal” – with many admitting they felt “odd” and like “freaks” because their own genitals didn’t look like the genitals they had seen in the media.

cosmetic surgery vagina

Dr Simonis stressed that there’s actually no such thing as a “normal” vagina and that labia come in all shapes, sizes and colours. Yet many women believe “normal” means that no inner lips (the labia minora) should be visible.

“The standard that is mostly promulgated is one of a neat, single slit and nothing hanging out,” she said.

“Now the reality is, that 50 per cent of women have labia minora that extend beyond the margin of the labia majora. But that is not what is advertised online. In fact, if you look at the labiaplasty advertising online, the comments [include] approximately 30 per cent of women have excess genital tissue,” she said.

Experts have previously blamed women’s lack of awareness for a what a “normal” vagina looks like on the proliferation of online pornography and the industry’s failure to depict a range of different labia.

However porn star Angela White disagrees, and argues Australia’s censorship laws are the real problem. Frustratingly, the Australian Classification Board requires that images of vulvae “must be healed to a single crease” – that means no inner labia are permitted to be shown. It’s a bizarre situation, given that many women’s vulvas look nothing like the ‘single crease’ the board insists they should do.

“If you actually look at pornography on the internet, there are all different sizes and all different shapes and all different colours of vulvas that are being celebrated,” White says in the 2013 ABC documentary The Vagina Diaries.

A quick scroll through the photo gallery (NSFW) at website The Labia Library is evidence of this fact.

Launched in September 2013, The Labia Library aims to showcase the natural diversity of women’s genitals by featuring real, unaltered images of different vulvas.

“We were really concerned by the increase in women seeking cosmetic surgery procedures for their genitals,” The Labia Library told Birdee.

“The idea of the website is to give facts and give women a chance to understand what a normal vulva looks like… Sometimes it isn’t obvious from what you see in magazines and pornography.”

It seems we ought to be spreading resources like The Labia Library far and wide: given the number of Australian women having Medicare-subsidised labiaplasties has tripled in the past decade, the more people who understand there’s no such thing as a “normal” vagina, the better.


Do you get Brazilian waxing? Does being hairless make you feel more self-conscious about your labia?

Birdee Hayley (Editor of Birdee) is passionate about publishing positive, real content for women and girls. Her background in marketing, advertising and design has seen her work closely with many brands for women over the past six years, including a collection of titles at Pacific Magazines. She fucking loves science, cycling, cats, Japanese animated films, sloths, print media, food, and women doing great things. She is also Managing Editor at The Hoopla. You can follow her on Twitter:@Hayley_Gleeson.
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